Information Architecture

Information Architecture is a process of enhancing a user's experience within an application, website or other online medium through planning, organizing and managing the information and tasks involved for users to obtain the desired information. Information Architects perform, usability testing, audience/business research, data analysis, and finally develop labeling/navigation/site structures for applications and websites. Site maps, diagrams and wireframes are other deliverables within information architecture to convey optimal flow and management of tasks/information on a site or application from the user's experience.

Information architecture examples:

  • Competitive Analysis
  • User Profile/Personas
  • Site/Application Audit
  • Site Map / Flow Diagrams
  • Site / Application Prototype
  • Wireframes / Page Specifications
  • Heuristic Evaluation
  • Usability Testing, Formal & Informal
  • Content Matrix
  • Style Guide